January 09, 2017
Dimex introduced a completely new concept in office chair mats. Clayman & Associates was tasked with designing a logo that encompassed this new design concept. I believed that incorporating an icon of a chair on the newly designed mat was critical to the overall logo. I chose a modern typeface with rounded letters to mimic the round corners of the chair mats. The name “evolve” is treated in lower case and carries a modern elegance that coincides with the message that Dimex wanted to project to its customers. Designed while working at Clayman & Associates in Marietta, Ohio.