September 29, 2016
Brand identity created for Aardvark Communications & Security, a new B2B company in a market where the brand must stand out as approachable, yet professional. Aardvark Communications & Security formed in 2016 with no prior presence in its local security and communications industry. The client had determined the company name and url prior to approaching Clayman & Associates. I started with identifying colors and symbols that indicate trust, protection and reliability. The typography I selected creates a strong, stalwart presence and provides a clear base for the playful logo. Following the corporate brand standards, I finalized the logo, designed vehicle graphics and print advertisements to promote the fledgling brand. Designed while working at Clayman & Associates in Marietta, Ohio.