June 18, 2015
Two sell sheet concepts for Calyana Yoga Mats, a product of Airex. The client wanted to establish a more American look for their Calyana Yoga Mats. I used aspects of the logo to break up the page, while maintaining a look that was consistent with their brand. The client ended up choosing the less abstract layout. The diversity between the concepts is a good example of interpreting project guidelines in two completely different directions. Designed while working at Clayman & Associates in Marietta, Ohio.