March 05, 2014
Website redesign for Grace Place, a nonprofit organization in Naples, Florida pathways out of poverty by educating children and families. The goal of the website was to raise awareness for the organization, it’s fundraising needs, and the impact it was having in Golden Gate, an incredibly poor area of Naples. The website needed to be a foot in the door to strike interest in people to come visit the property, because although I tried to capture the essence of Grace Place by using large, impactful images, nothing compares to visiting in person. It was important for the website to include an easily accessible “Make a Gift” button as well as numerous sign up forms, an event calendar, news and lots of informative pages about different programs. Lastly, I needed to design it so that a non designer would be able to maintain the site after it was completed.