August 09, 2016
The Ohio Valley Music Festival was a project I was involved in from the ground-up. I helped to select the name to include a larger area than the immediate festival locale, the Mid-Ohio Valley. I created the brand standards and logo concepts for the festival to incorporate the music genre, country. The logo was used along with additional branding elements in the billboards, signage, tickets, souvenir items, staff shirts and posters. Social media advertising and radio partnerships were used in a five-state area to reach patrons outside of the small immediate radius of the concert. I also created the festival website, which included FAQs, a countdown calendar, individual artist bios and a contact form among other items. As the festival grows and expands, the branding will get more widespread for the annual event. Designed while working for Clayman & Associates in Marietta, Ohio.