December 20, 2010
Logo design, stationary system and print advertisement for professional photographer, Robb DeCamp. It was important for the logo design to be clean and simple, while incorporating the photographer’s initials and a visual representation of “photography”. The client was looking for an icon that could stand alone, specifically for use as a watermark and for merchandise branding. The logo design mimics the shape and reflections of a camera lens. In addition to the business cards shown here, other items designed include letterhead, envelope, promotional stickers, mailing labels, personalized resume and various business forms/contracts. The print ad design is clean and simple, consistent with previously designed pieces for the photographer, and keeps the primary visual focus on his photography.